Looks like Tata DoCoMo is quietly writing a history of sorts in mobile space, comparable to what reliance has done to mobile space when they entered the space. Its pulse war branding is right on dot, a time tested text book example of keep-it-simple messaging. This pay-per-pulse concept got an overwhelming response from masses, giving way to a herd syndrome where Tata DoCoMo guys are struggling to manage the subscription seekers.
Interesting to see the response of the big guy AirTel, I assume that there is no leverage except following the wave. Coming days, we would also be seeing intense competition on value added service, all carriers sing the same song, this- is- where- the- money- is.Going by DoCoMo’s japanese lineage on VAS and its superior portfolio, we would see a frenzy of activity on VAS from all operators. Good for the customer!!
Interesting to see the response of the big guy AirTel, I assume that there is no leverage except following the wave. Coming days, we would also be seeing intense competition on value added service, all carriers sing the same song, this- is- where- the- money- is.Going by DoCoMo’s japanese lineage on VAS and its superior portfolio, we would see a frenzy of activity on VAS from all operators. Good for the customer!!
3 comments:
Actually great for the customers!!wit dis whole lot of competition we customers are really geting amazing choice and tata docomo is one of the choice. The call rates are the most attractive feature. Also i love the VAS..excellent in it like free voice mails and timed sms which is not yet provided by any othr service provider..m happy with docomo..
customers will benefit further if tata will come with the unlimited gprs plans that they have announced on FB/twitter
the android is the new buzz in the telecom market..m happy wit the plans that docomo is comin up wit..
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