Looks like Tata DoCoMo is quietly writing a history of sorts in mobile space, comparable to what reliance has done to mobile space when they entered the space. Its pulse war branding is right on dot, a time tested text book example of keep-it-simple messaging. This pay-per-pulse concept got an overwhelming response from masses, giving way to a herd syndrome where Tata DoCoMo guys are struggling to manage the subscription seekers.
Interesting to see the response of the big guy AirTel, I assume that there is no leverage except following the wave. Coming days, we would also be seeing intense competition on value added service, all carriers sing the same song, this- is- where- the- money- is.Going by DoCoMo’s japanese lineage on VAS and its superior portfolio, we would see a frenzy of activity on VAS from all operators. Good for the customer!!
Interesting to see the response of the big guy AirTel, I assume that there is no leverage except following the wave. Coming days, we would also be seeing intense competition on value added service, all carriers sing the same song, this- is- where- the- money- is.Going by DoCoMo’s japanese lineage on VAS and its superior portfolio, we would see a frenzy of activity on VAS from all operators. Good for the customer!!
